Audience Research

An example of one of the completed questionnaires

In order to research our target audience, we carried out a list of different things to give us a better idea of who they are, what type of people they are and what they look for in a Thriller.



The first thing we tried out was a questionnaire. We printed off 20 questionnaires and asked people of a range of ages and genders to fill them out. They included questions involving their age, their favourite Thrillers, how often they watch Thrillers and what words best sum up a Thriller. Through this, we found out the majority of Thriller viewers are between the ages of 16-20 (a younger audience) and we found what they thought made a good Thriller- this being shown in diagram two via Wordle. We discovered that the main things a Thriller audience seeks in a Thriller is Tension and suspense, two musts for our own Thriller. 

Thriller Wordle (the most repeated words appear largest)

Our questionnaires have helped us to develop an idea for our target audience and age and are also helping us to develop the Thriller to that specific audience taste.


Through the above research, we have discovered our target audience age is between 16-20 year old film goers, whom seek mainly Tension in their 'to-watch' Thriller list must haves.